If you’ve been scrolling through TikTok or exploring K-beauty, chances are you’ve seen a sleek little bottle labeled Anua Heartleaf 77 Toner. This Korean skincare brand has quietly become a cult favorite in the U.S., especially among people with sensitive or acne-prone skin.
But what exactly is heartleaf? And what does cica do for your skin?
Let’s break it down — and see why Anua’s natural ingredients are winning hearts across the globe.
💚 What Is Heartleaf (Houttuynia Cordata)?
Heartleaf, known as Eoseongcho in Korean, is a medicinal herb that’s been used for centuries in East Asia. In skincare, it’s gaining popularity for its ability to calm and purify the skin — without causing irritation.
Why heartleaf is amazing for your skin:
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🌿 Anti-inflammatory – soothes redness and irritation
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🧼 Anti-bacterial – helps prevent breakouts
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💧 Detoxifying – purifies pores and reduces excess oil
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🌱 Gentle – ideal for sensitive or acne-prone skin
One of the most popular heartleaf products?
✨ Anua Heartleaf 77% Soothing Toner, made with a whopping 77% heartleaf extract and zero alcohol, fragrance, or unnecessary fillers. It's no surprise this bottle has gone viral.
You can find it at trusted retailers like auracasa (theauracasa.com) — a U.S.-based store that ships genuine Korean skincare fast and reliably.
🌿 What Is Cica (Centella Asiatica)?
Cica, short for Centella Asiatica, is another herb that’s a superstar in calming skincare. Known as “tiger grass,” legend has it that wild tigers would roll in this plant to heal their wounds — and that’s exactly what cica does for damaged skin.
Skin benefits of cica:
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⚡ Speeds up healing – great for acne scars and irritated skin
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🛡️ Strengthens the skin barrier – locks in moisture and protects
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❄️ Soothes sensitivity – calms red, itchy, or flaky skin
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💧 Hydrating – light but nourishing
Anua uses cica in many of its calming skincare products, especially in soothing serums and creams for irritated skin types.
🧴 Why Is Anua So Popular in the U.S.?
Anua stands out because it sticks to what matters: clean, plant-based formulas without the hype. The ingredients are minimal, the packaging is elegant, and the results are gentle yet effective.
✔️ No harsh chemicals
✔️ Transparent labeling
✔️ Loved by people with sensitive or acne-prone skin
✔️ Backed by K-beauty traditions
Plus, Anua’s aesthetic and ingredients have made it a favorite with Gen Z and clean skincare fans worldwide.
🛍️ Where to Buy Anua in the U.S.?
If you want to try Anua’s viral toner or their full skincare line, it’s smart to buy from a source you can trust.
auracasa is a U.S.-based online shop that specializes in curated Korean beauty — including Anua’s top products. They offer:
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✅ Fast shipping within the U.S.
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✅ Guaranteed authentic products
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✅ Exclusive skincare bundles and deals
Whether you're a K-beauty newbie or already hooked, auracasa is a great place to explore clean Korean skincare without worrying about imports or fakes.
💭 Final Thoughts
K-beauty isn’t just about trends — it’s about timeless ingredients that work. Heartleaf and cica have been used in Korean herbal medicine for generations, and now they're making their way into skincare routines around the world.
Anua’s gentle, ingredient-focused approach is a breath of fresh air in a crowded skincare market. And if your skin’s been feeling irritated, red, or unbalanced, their calming formulas might be exactly what you need.
Curious to try for yourself? Head over to auracasa and explore their Anua lineup — your skin will thank you.
